Search Engine Marketing
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What is SEM?
Search Engine Marketing uses search engine's paid advertising services to list your website on search results. This is a bidding process where keywords/keyphrases can vary depends on the competitiveness of the market. SEM is different from SEO as each click on the ad will cost money also known as Cost Per Click (CPC)
Benefits of SEM
Unlike SEO, SEM gives you control to market your audience. You can control who sees your ad such as devices, location, gender etc. Its only limited to your budget.
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